Introducing: Viola Belle Creative

Viola Belle Creative has been many different things in my head before it finally came to be.

This year, I finally thought I had it: Viola Belle Creative was going to become a branding house to help beauty, wellness, and lifestyle businesses clarify and refine their visions before making their great debut.

But the more I got clear on my own branding, the less authentic it felt to what I truly wanted.

I had to get real: the last thing I wanted was to open myself up to even more work. Yes, branding and marketing are very lucrative fields, but with burnout rearing its ugly head, did opening yet another side hustle attempt make sense?

No. No it didn't.

More than anything else, I wanted space and I craved to reclaim my free time. I wanted space to clear my mind of the daily stress and fill it with things that make me smile like new recipes, home decor ideas, and places to visit just for the fun of it, and the time to actually execute all of these ideas.

The final mood board for Viola Belle Creative

I found myself watching With Love, Meghan and scouring the internet for B. Smith clips, hungry for content that inspired me to enhance my home life and get into hosting. I even pulled some magazines (remember those?) for the first time in ages and marveled a the beauty sections, a past-time that had fallen by the wayside since leaving the esthetics field some time ago. I also began to notice that the algorithms of my social media platforms were aligning with my interests, my phone screen being filled with cooking demos, slow mornings, and delightful gatherings at home.

It took a moment to make the connection, but I finally figured it out: Viola Belle Creative was meant to be a place for me to participate in the lifestyle space in my own unique way. Instead of being a consumer of this content, it was high time for me to become a contributor. Truth be told: I enjoy cooking, crafting, and curating very much. Unfortunately, I had let life get in the way, thus leaving me too exhausted to be inspired.

This ends today with the official birth of Viola Belle Creative. I look forward to stepping into a calling that I have denied for far too long: providing timeless inspiration for a soulful life. This will mean many things: recipes, beauty routines, fashion, outings, travel, home decor, hosting ideas, and all of the gorgeous things that I find to be delightful, served up with a side of intentionality and intelligence, of course.

So, to sum things up: Hi. I'm Jasmyn and this is Viola Belle Creative.